The effect of personal characteristics of salesperson on customers in direct selling / Mohd Zaideen Abdullah

• Main Author: Abdullah, Mohd Zaideen
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/71972/1/71972.pdf; https://ir.uitm.edu.my/id/eprint/71972/

Direct selling is a social situation in which two people come together for a specific purpose and influence each other. That will include how salespeople face the customer that will get an attention from the customer. From the cooperation of the customer it will build the relationship among them. The important of personal selling between salespeople and customer is being identified. Therefore, this study will focus on the communication skill of the salespeople that need to have to communicate with each other to prevent misunderstanding. However, the image of the salespeople will influence the customer to attract to their products. The finding of the study will demonstrate that salesperson's characteristics are more influence on process of persuasion of the customer.