Customers satisfaction towards Kedai Rakyat 1 Malaysia (KR1M), G-Mart Supermarket and The Store Pacific Milimewa in Inanam, Sabah / Esther Nelly Joseph and Harbiah Hamsya

• Main Authors: Joseph, Esther Nelly, Hamsya, Harbiah
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Branding (Marketing); Consumer satisfaction; Customer services. Customer relations; Pricing
• Online Access: https://ir.uitm.edu.my/id/eprint/70094/1/70094.pdf; https://ir.uitm.edu.my/id/eprint/70094/

One of the key components of organization sustainability is a customer satisfaction. This study was conducted to examine customer satisfaction towards KR1M, G-Mart and Milimewa Superstore in Inanam town. 150 of questionnaires have been distributed to the selected superstores. The finding shows that...