Factor influence decision international tourist towards Tabung Haji Islamic concept / Muhd Saifullah Musadad Ahmad Tamizi

• Main Author: Ahmad Tamizi, Muhd Saifullah Musadad
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Travel and state. Tourism; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/68527/1/68527.pdf; https://ir.uitm.edu.my/id/eprint/68527/

The purpose of this project is to study factor influence international tourist towards Tabung Haji Hotel Islamic Concepts in Kota Kinabalu Sabah. TH Hotel Kota Kinabalu has known TAHA D' Bayu was operate since Mac 2001 in Kompleks Tabung Haji Sembulan. It also known as one of the best hotels that is in close approximation to many culture and wild life related activities. TH Hotel there are focused and emphasize Islamic concepts for all tourist either Muslim or non-muslim who are choose their hotel to stay. Purpose of this study to investigate the factors that influence international tourist intentions to choose TH Hotel as a place to stay during their tourist activity. The research is focus on international tourist that choose Tabung Haji Hotel in Kota Kinabalu only. Quantitative data collection method and the simple random sampling are used to aid the research. The target population is International tourist. 100 questionnaires will be distributed to the respondent and will be analysed by using the Statistical Product and Service Solutions (SPSS) software.