A study of female consumers satisfaction towards local skincare product / Aisyah Khairunisa Mohd Keefli

• Main Author: Mohd Keefli, Aisyah Khairunisa
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Motivation; Will. Volition. Choice. Control; Product management; Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/67743/1/67743.pdf; https://ir.uitm.edu.my/id/eprint/67743/

This research is a final work for every final year student in order to completing the program of Bachelor in Business Administration (Hons) Marketing of Universiti Teknologi MARA (UiTM). The purpose of this study to find out the study of female consumers satisfaction towards local skincare product in Jabatan Pendidikan Negeri Sabah. Based on the conceptual model which is benefit, ease of use and trust, the researcher will be aim to find out the variable that will represented for measuring female consumers satisfaction. From the research finding, it can be conclude that the majority of female consumers are satisfied with the benefit and trust on local skin care product slightly than the ease of use of this local skin care. The finest strategy that can recommend for the future of local skincare is the product should be gain more trust from the consumers by giving the best product that can be safely been use in a lifetime period.