Factors influencing customer satisfaction towards shopping mall among youth: a case study of One Borneo Hypermall, Kota Kinabalu / Dg Nurul Farhanah Ag Jeman
This research paper focuses on the influence of the 6 P's of retailing mix in attaining customer satisfaction toward shopping mall specifically on One Borneo Hypermall among youth. Youth here is customer ranges between 18 to 33 years old. 100 questionnaire were distributed in One Borneo Hyperma...
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my.uitm.ir.672062022-09-28T04:57:55Z https://ir.uitm.edu.my/id/eprint/67206/ Factors influencing customer satisfaction towards shopping mall among youth: a case study of One Borneo Hypermall, Kota Kinabalu / Dg Nurul Farhanah Ag Jeman Ag Jeman, Dg Nurul Farhanah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Malaysia This research paper focuses on the influence of the 6 P's of retailing mix in attaining customer satisfaction toward shopping mall specifically on One Borneo Hypermall among youth. Youth here is customer ranges between 18 to 33 years old. 100 questionnaire were distributed in One Borneo Hypermall during this study. It is recognized that the 6 P's are product, place, promotion, price, presentation and personnel are the independent variables of this study. In the findings, it is identified through Multiple Regression Analysis that among the 6's, Promotion have the highest value of significant level (>0.05). The dependent variables is the customer satisfaction of the shopping mall which is evaluate through the retailing mix element. 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/67206/1/67206.pdf Factors influencing customer satisfaction towards shopping mall among youth: a case study of One Borneo Hypermall, Kota Kinabalu / Dg Nurul Farhanah Ag Jeman. (2016) [Student Project] (Unpublished) |
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Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Malaysia Ag Jeman, Dg Nurul Farhanah Factors influencing customer satisfaction towards shopping mall among youth: a case study of One Borneo Hypermall, Kota Kinabalu / Dg Nurul Farhanah Ag Jeman |
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This research paper focuses on the influence of the 6 P's of retailing mix in attaining customer satisfaction toward shopping mall specifically on One Borneo Hypermall among youth. Youth here is customer ranges between 18 to 33 years old. 100 questionnaire were distributed in One Borneo Hypermall during this study. It is recognized that the 6 P's are product, place, promotion, price, presentation and personnel are the independent variables of this study. In the findings, it is identified through Multiple Regression Analysis that among the 6's, Promotion have the highest value of significant level (>0.05). The dependent variables is the customer satisfaction of the shopping mall which is evaluate through the retailing mix element. |
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Student Project |
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Ag Jeman, Dg Nurul Farhanah |
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Ag Jeman, Dg Nurul Farhanah |
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Ag Jeman, Dg Nurul Farhanah |
title |
Factors influencing customer satisfaction towards shopping mall among youth: a case study of One Borneo Hypermall, Kota Kinabalu / Dg Nurul Farhanah Ag Jeman |
title_short |
Factors influencing customer satisfaction towards shopping mall among youth: a case study of One Borneo Hypermall, Kota Kinabalu / Dg Nurul Farhanah Ag Jeman |
title_full |
Factors influencing customer satisfaction towards shopping mall among youth: a case study of One Borneo Hypermall, Kota Kinabalu / Dg Nurul Farhanah Ag Jeman |
title_fullStr |
Factors influencing customer satisfaction towards shopping mall among youth: a case study of One Borneo Hypermall, Kota Kinabalu / Dg Nurul Farhanah Ag Jeman |
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Factors influencing customer satisfaction towards shopping mall among youth: a case study of One Borneo Hypermall, Kota Kinabalu / Dg Nurul Farhanah Ag Jeman |
title_sort |
factors influencing customer satisfaction towards shopping mall among youth: a case study of one borneo hypermall, kota kinabalu / dg nurul farhanah ag jeman |
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2016 |
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https://ir.uitm.edu.my/id/eprint/67206/1/67206.pdf https://ir.uitm.edu.my/id/eprint/67206/ |
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