A study of consumers attitude toward counterfeit products at Kota Samarahan Sarawak / Nurjanah Baizura Jeman

• Main Author: Jeman, Nurjanah Baizura
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/43527/1/43527.pdf; http://ir.uitm.edu.my/id/eprint/43527/

This project paper titled "A Study of Consumers' Attitude toward Counterfeit Products at Kota Samarahan Sarawak" is undertaken in the Faculty of Business and Management at Universiti Teknologi Mara. 381 respondents have involved in this survey which was conducted for two weeks and the...