Customers' preferences of color, size, shape and taste of oral solid dosage form / Norsyaheera Young Rockie

• Main Author: Young Rockie, Norsyaheera
• Format: Thesis
• Language: English
• Published: 2012
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Pharmaceutical dosage forms
• Online Access: https://ir.uitm.edu.my/id/eprint/66746/1/66746.pdf; https://ir.uitm.edu.my/id/eprint/66746/

The purposes of this study were to determine the most preferred oral solid dosage form, to determine customers' perceptions towards therapeutic benefit of medicine in a relation of color, size, shape and taste of oral solid dosage form and to determine factors associated with public preferences...