Consumers acceptance towards CKS Supermarket in Donggongon Penampang / Regina M. Fredoline Sikain

• Main Author: Fredoline Sikain, Regina M.
• Format: Student Project
• Language: English
• Published: 2006
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/102722/1/102722.pdf; https://ir.uitm.edu.my/id/eprint/102722/

Consumers' perception and attitude are part of the psychological factors that affect consumer behaviour leading to buying decisions. It is one of the well-studied fields of relationship marketing. This study is important as it gives initial understanding and indication of how consumers perceive...