Sunsilk / Fatin Hanna Jobli ... [et al.]

• Main Authors: Jobli, Fatin Hanna, Serag, Kristine Sharron, Sudin, Kathleen Cherinie, Bunyat, Suda, Bajan, Margaret
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: H Social Sciences (General); Business education; Branding (Marketing); Marketing research. Marketing research companies. Sales forecasting
• Online Access: https://ir.uitm.edu.my/id/eprint/62400/1/62400.pdf; https://ir.uitm.edu.my/id/eprint/62400/

Sunsilk is a hair care brand, primarily aim at women, produced by the Unilever group. This product is a leading hair brand and rank as one of the Anglo-Dutch conglomerate’s “billion dollar brand”. The product line such as shampoo, conditioners and other hair care product are sold in 69 countries wor...