Sunsilk / Fatin Hanna Jobli ... [et al.]

• Main Authors: Jobli, Fatin Hanna, Serag, Kristine Sharron, Sudin, Kathleen Cherinie, Bunyat, Suda, Bajan, Margaret
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: H Social Sciences (General); Business education; Branding (Marketing); Marketing research. Marketing research companies. Sales forecasting
• Online Access: https://ir.uitm.edu.my/id/eprint/62400/1/62400.pdf; https://ir.uitm.edu.my/id/eprint/62400/

Sunsilk is a hair care brand, primarily aim at women, produced by the Unilever group. This product is a leading hair brand and rank as one of the Anglo-Dutch conglomerate’s “billion dollar brand”. The product line such as shampoo, conditioners and other hair care product are sold in 69 countries worldwide. Sunsilk is sold under variety of different names in markets around the world including Elidor, Seda and Sedal. The brand is strongest m Asia, Latin America and the Middle East and is the number one hair care brand in Brazil, Argentina, Bolivia, Sri Lanka and Thailand. This worldwide brand has been projected as a product that will meet all the demands of its consumers. Sunsilk has a unique slogan off its own “Because Life Can’t Wait” and its slogan for color shampoo is “Live in colors”. This popular slogan have helped in projecting a strong brand image and creating awareness in the market. Lately the company has a wide range of product to solve different needs or different hair problem. Some of them are Stunning Black Shine, Dream Soft & Smooth, Anti-Dandruff Solution. All the variants are linked with experts who have professional knowledge about hair.