A study on customer satisfaction towards counter service quality at Tenaga Nasional Berhad Taiping / Naizra Ahmad

• Main Author: Ahmad, Naizra
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: H Social Sciences (General); HF Commerce; Consumer satisfaction; Malaysia; Customer services. Customer relations; Research; Quantitative research
• Online Access: https://ir.uitm.edu.my/id/eprint/62169/1/62169.pdf; https://ir.uitm.edu.my/id/eprint/62169/

Counter service is being considered as one of the most important research topics in the context of human research development, since it closely relates to customer satisfaction. Employee apathy lacks of knowledge and skill, inadequate service operation systems, inflated customer satisfaction and ser...