The study on the effectiveness of the promotional packages used by Celcom / Stanley Sila
The evaluation of the effectiveness promotion packages offered by Celcom on the customer retention and acquisition program for both Celcom systems; Celcom ART 900 and Celcom GSM. According to Kotler and Armstrong (1996), promotion is a wide assortment of tools to attract customer attention and pro...
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Main Author: | Sila, Stanley |
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Format: | Student Project |
Language: | English |
Published: |
2000
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/61354/1/61354.pdf https://ir.uitm.edu.my/id/eprint/61354/ |
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