Service expectations and cultural values: a study on the Celcom's customers / Shahraizan Sajali

• Main Author: Sajali, Shahraizan
• Format: Student Project
• Language: English
• Published: 2008
• Subjects: H Social Sciences (General); T Technology (General); Communication of technical information
• Online Access: https://ir.uitm.edu.my/id/eprint/64920/1/64920.pdf; https://ir.uitm.edu.my/id/eprint/64920/

The service sector has been growing rapidly, where most of the country shifts from manufacturing-based economy to service economy. Malaysia was not exceptional to this movement. As we can see that the number of service organizations has been growing rapidly. Telecommunication industry is one of the...