A study on promotional strategies of Sarakoppes Sdn. Bhd / Salmah Mat
The purpose of the study is to analyze the implementation of promotion strategies and to seek out the most appropriate suggestions and recommendations in order to improve the existing promotion strategy of the company.The level of respondent’s perception, experience and expectation were measured, to...
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| Format: | Thesis |
| Language: | English |
| Published: |
2002
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/92315/1/92315.pdf https://ir.uitm.edu.my/id/eprint/92315/ |
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