The study on the effectiveness of the promotional packages used by Celcom / Stanley Sila

• Main Author: Sila, Stanley
• Format: Student Project
• Language: English
• Published: 2000
• Subjects: H Social Sciences (General); Study and teaching. Research; T Technology (General); Communication of technical information
• Online Access: https://ir.uitm.edu.my/id/eprint/61354/1/61354.pdf; https://ir.uitm.edu.my/id/eprint/61354/

The evaluation of the effectiveness promotion packages offered by Celcom on the customer retention and acquisition program for both Celcom systems; Celcom ART 900 and Celcom GSM. According to Kotler and Armstrong (1996), promotion is a wide assortment of tools to attract customer attention and pro...