Assessment on the core consumer satisfaction elements for exceptional dining room service; Hotel UiTM Dungun chapter / Mohamed Muneer Samsudin

• Main Author: Samsudin, Mohamed Muneer
• Format: Thesis
• Language: English
• Published: 2001
• Subjects: Food industry and trade. Halal food industry. Certification; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations; Social psychology; Social perception. Social cognition; Interpersonal relations. Social behavior
• Online Access: https://ir.uitm.edu.my/id/eprint/60103/1/60103.pdf; https://ir.uitm.edu.my/id/eprint/60103/

With the awakening of consumer maturity, exceptional1 service has been considered as the most important competitive advantage that could be the determining factor of a failure or success to a business. Realizing this, the management of Hotel UiTM Dungun has asked me to explore the current practice a...