Assessment on the core consumer satisfaction elements for exceptional dining room service; Hotel UiTM Dungun chapter / Mohamed Muneer Samsudin

• Main Author: Samsudin, Mohamed Muneer
• Format: Thesis
• Language: English
• Published: 2001
• Subjects: Food industry and trade. Halal food industry. Certification; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations; Social psychology; Social perception. Social cognition; Interpersonal relations. Social behavior
• Online Access: https://ir.uitm.edu.my/id/eprint/60103/1/60103.pdf; https://ir.uitm.edu.my/id/eprint/60103/

With the awakening of consumer maturity, exceptional1 service has been considered as the most important competitive advantage that could be the determining factor of a failure or success to a business. Realizing this, the management of Hotel UiTM Dungun has asked me to explore the current practice and identify the major aspect that has the most possibility of causing dissatisfaction to its valued customer. After series of studies and discussion, the management and I have come to a mutual agreement to conduct a research on: ASSESSMENT ON THE CONSUMER SATISFACTION ELEMENTS FOR EXCEPTIONAL DINING ROOM SERVICE; Hotel UiTM Dungun chapter Although there are many variables that contribute to customer satisfaction, this research will only focus on key elements that have the potential of making substantial impact on the service provided. Browse through and discover!