Bank Pertanian Malaysia, Guar Chempebak branch: study on the target customer response towards Patriot Remaja Saving Scheme / Sarimah Abdul Rahim

• Main Author: Abdul Rahim, Sarimah
• Format: Student Project
• Language: English
• Published: 2000
• Subjects: Branding (Marketing); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/59783/1/59783.pdf; https://ir.uitm.edu.my/id/eprint/59783/

This project paper has been conducted in order to gain information regarding the topic of Bank Pertanian Malaysia, Guar Chempedak Branch: Study on the target customer response towards Patriot Remaja Saving Scheme. This project paper included in the background and scope of study where it is important in order to identifying new marketing strategy that can be taken by bank Pertanian Malaysia to encourage new account holder for Patriot Remaja Saving Scheme. Exploratory study has been identify to be the best method to consider in this research study because it is important to understand what is happening before I could develop a model and set up a rigorous design for complete investigation. One hundred and fifty of respective respondents have been choose randomly by using simple sampling. Each of them must be 12 years old until 25 years old. Whereby survey are conducted from each of these respondents by answering the questionnaires. The questionnaires been design in simple Malay version to give more understanding for them which consist of 25 questions, close ended and open ended question.