LG Electronics / Mas Syafiq Azizan Matzrol ... [et al.]

• Main Authors: Matzrol, Mas Syafiq Azizan, Sahari, Edda Khaleedza, Daud, Nurshafiqah
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: H Social Sciences (General); Business education; Marketing; Branding (Marketing); Management; Marketing research. Marketing research companies. Sales forecasting
• Online Access: https://ir.uitm.edu.my/id/eprint/59671/1/59671.pdf; https://ir.uitm.edu.my/id/eprint/59671/

In 1958, LG Electronics was founded as GoldStar (Hangul:^^). It was established in the aftermath of the Korean War to provide the rebuilding nation with domestically-produced consumer electronics and borne appliances. LG Electronics produced South Korea's first radios, TVs, refrigerators, washi...