A case study: the effective of marketing strategic for TM home prepaid product from Telekom Malaysia Company / Amie Adlina Azizan

• Main Author: Azizan, Amie Adlina
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2009
• Subjects: HF Commerce; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• Online Access: http://ir.uitm.edu.my/id/eprint/24671/1/PPb_AMIE%20ADLINA%20AZIZAN%20M%20BM%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/24671/

The case is based on the company have the implementation to promote Telekom Malaysia Home Prepaid which can attract customer to use the product. TMHP is the core product for consumer category of the product and Telekom Malaysia have created new product for TMHP. TMHP is focus on low ECP which that h...