LG Electronics / Mas Syafiq Azizan Matzrol ... [et al.]

• Main Authors: Matzrol, Mas Syafiq Azizan, Sahari, Edda Khaleedza, Daud, Nurshafiqah
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: H Social Sciences (General); Business education; Marketing; Branding (Marketing); Management; Marketing research. Marketing research companies. Sales forecasting
• Online Access: https://ir.uitm.edu.my/id/eprint/59671/1/59671.pdf; https://ir.uitm.edu.my/id/eprint/59671/

In 1958, LG Electronics was founded as GoldStar (Hangul:^^). It was established in the aftermath of the Korean War to provide the rebuilding nation with domestically-produced consumer electronics and borne appliances. LG Electronics produced South Korea's first radios, TVs, refrigerators, washing machines, and air conditioners. GoldStar was one of the LG groups with a sister company, Lak-Hui (pronounced "Lucky") Chemical Industrial Corp. which is now LG Chem and LG Households. GoldStar merged with Lucky Chemical and LG Cable in 1995, changing the corporate name to Lucky- Goldstar, and then finally to LG Electronics. In 1978, LG Electronics earned US$100 million in revenue from exports for the first time in its history. Rapid growth by globalization saw the company establish its first overseas production, based in the United States, in 1982. In I 994, GoldStar officially adopted the LG Electronics brand and a new corporate logo. LG Electronics acquired the US-based TV manufacturer Zenith. In 1995, LG Electronics made the world's first CDMA digital mobile handsets and supplied Ameritech and GTE in the US. The company was also awarded UL certification in the US. In 1998, LG developed the world's first 60- inch plasma TV, and in 1999 established a joint venture with Philips - LG Phillips LCD - which now goes by the name LG Display. In order to create a holding company, the former LG Electronics was split off in 2002, with the "new" LG Electronics being spun off and the "old" LG Electronics changing its name to LG EI. It was then merged with and into LG CI in 2003 (the legal successor of the former LG Chem), so the company that started as Goldstar does not currently exist. LG Electronics plays a large role in the global consumer electronics industry. LG launched the LG Chocolate mobile phone in 2005 and is the second-largest LCD TV manufacturer worldwide as of 2013.By 2005, LG was a Top 100 global brand, and in 2006 LG recorded a brand growth of 14%. Its display manufacturing affiliate, LG Display, as of 2009 was the world's largest LCD panel manufacturer. In 2010, LG Electronics entered the smart phone industry. Since, LG Electronics continued to develop various electronic products, such as releasing the world's first 84-inch ultra-HD TV for retail sale. On 5 December 2012, the antitrust regulators of European Union fined LG Electronics and several other major companies for fixing prices of TV cathode-ray tubes in two cartels lasting nearly a decade.