A study on dealers’ perception towards services provided by Telekom Cellular Sdn. Bhd –TMTOUCH / Rahaidawiah Masood

• Main Author: Masood, Rahaidawiah
• Format: Student Project
• Language: English
• Published: 1999
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Retail trade; Franchises (Retail trade); Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/59648/1/59648.pdf; https://ir.uitm.edu.my/id/eprint/59648/

This marketing research study on the dealer’s perception towards services provided by TMTOUCH. This study measure on TMTOUCH’s dealers regarding their perception on services available at TMTOUCH. Perceptions can be measured by several services provided at TMTOUCH. There are; incentive package, adv...