A study on dealers’ perception towards services provided by Telekom Cellular Sdn. Bhd –TMTOUCH / Rahaidawiah Masood

• Main Author: Masood, Rahaidawiah
• Format: Student Project
• Language: English
• Published: 1999
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Retail trade; Franchises (Retail trade); Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/59648/1/59648.pdf; https://ir.uitm.edu.my/id/eprint/59648/

This marketing research study on the dealer’s perception towards services provided by TMTOUCH. This study measure on TMTOUCH’s dealers regarding their perception on services available at TMTOUCH. Perceptions can be measured by several services provided at TMTOUCH. There are; incentive package, advertising and promotion materials, demolines, registration, training, support and assistance from TMTOUCH personnel and point of sales support that including external and internal signages. The data was collected from TMTOUCH’s dealers in Kuantan Town area from June until September 1999. From the population of 37 dealer’s outlets in Kuantan Town area, 17 dealers were choosing based on a stratified random sampling. All the 17 respondents answered the questionnaires that had been distributed by the researcher. The researcher had distributed questionnaire to the dealer’s outlets during the office hour. After the data from the questionnaire had been collected, the result of the survey was then analyzed. The data and result was presented in frequency table, cross tabulation and chi-square in this report. Each question was analyzed based on the frequency table. On other hand, to test the hypothesis, the cross-tabulation and chi-square rules were used. This hypothesis testing is very important to identify which hypothesis should be selected or rejected either Ho or Hi. From the finding, majorities of the respondents were appointed as TMTOUCH authorized dealer in the year 1997. The survey result also showed that most of dealers also registered as authorized dealer to other telecommunication operators such as Celcom, Digi, Maxis, Mobikom and Time. In the question that identified the importance of services, majorities of