An analysis on factors that motivate customers to remain loyal with Telekom Malaysia Berhad / Afzainizah Adam

• Main Author: Adam, Afzainizah
• Format: Student Project
• Language: English
• Published: 1999
• Subjects: Social aspects. Social marketing; Marketing; Telemarketing. Internet marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/59161/1/59161.pdf; https://ir.uitm.edu.my/id/eprint/59161/

This paper work contains of six chapters. It includes an introduction, literature review, theoretical framework, research design & methodology, data interpretation analysis and conclusions & recommendations. The target population of the study was conducted in Major Business Sales Kuala Lumpu...