Analysis of the passengers’ loyalty and satisfaction of Airasia passengers using classification / Ee Jian Pei ... [et al.]

• Main Authors: Ee, Jian Pei, Chong, Pui Lin, Mohd Radzuan, Nabilah Filzah
• Format: Conference or Workshop Item
• Language: English
• Published: 2021
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/56224/1/56224.pdf; https://ir.uitm.edu.my/id/eprint/56224/

“Business rules” of airline is to earn profits by providing air transportation services and flights to the travel passenger. Passengers purchase airline tickets base on their different requirement to choose a satisfied flight from different airlines, and become a loyal passenger to the airline due t...