Assessing in-flight meals/food attributes through passengers' level of satisfaction: a case of Malaysia airlines passengers / Nor Khafizah Muhamad Saleh

• Main Author: Muhamad Saleh, Nor Khafizah
• Format: Thesis
• Language: English
• Published: 2010
• Subjects: Consumer satisfaction; Customer services. Customer relations; Performance standards; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/46283/1/46283.pdf; https://ir.uitm.edu.my/id/eprint/46283/

With the increase in air travel for business and leisure, the flight catering sector of the commercial aviation industry has expanding and becoming more challenge as a competitive business. Due to this competitiveness, in-flight food services besides other services are considering a part of marketin...