Nokia's Life Cycle / Aliceciana Livan Luhat ... [et al.]

• Main Authors: Luhat, Aliceciana Livan, Mohd. Jasni, Nurul Nazirah Hanis, Awang Hasbi, Dayang Affifah, Mohamad Ali, Nuramirah, Regie, Lusiana
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: H Social Sciences (General); Business education; Branding (Marketing); Management; Marketing research. Marketing research companies. Sales forecasting
• Online Access: https://ir.uitm.edu.my/id/eprint/56122/1/56122.pdf; https://ir.uitm.edu.my/id/eprint/56122/

In 1865 to 1967, while Nokia may remind most of us of only mobile phones, the company in fact started out as a paper mill, which was established in 1865 by mining engineer Fredrik Idestam at the Tammerkoski Rapids in south-western Finland. However, the name Nokia wasn't y et born. It was the lo cation of his second mill on the banks of the Nokianvirta river - that inspired Idestam to name his company Nokia Ab, something which happened in 1871. After around three decades, the company also ventured into electricity generation. In 1967 to 2000 the electronics section of the cable division was founded in 1960 and 1he production of its first electronic devices began in 1962 a pulse analyser designed for use in nuclear power plants. In the 1967 fusion, that section was separa1ed into its own division, and began manufacturing telecommunications equipment. In 2000 to 2010 Nokia launched the Nokia 3 310 in 2000. It has become one of the most popular devices of all time. The Nokia 1100 handset launched in 2003, shipped over 200 million units, is the best-selling mobile phone of all time and the world's top-selling consumer electronics product, and contributed to the company's rise in developing markets. Nokia was one of the first to recognize the market opportunity in combining a game console and a mobile phone the N-Gage. In 2010 pressure on Nokia increased dramatically as Android and iOS continued to make gains including tablets and smartphones. Other Symbian OEMs including Samsung Electronics and Sony Ericsson chose to make Android-based smartphones instead of Symbian, and by mid-2010 Nokia was its only OEM outside Japan. Nokia developed Symbian 3 to replace S60, but it never became popular. On 17 November 2014, Nokia technologies head Ramzi Haidamus disclosed that the company planned to re-enter the consumer electronics business by licensing in-house hardware designs and technologies to third-party manufacturers. Haidamus stated the Nokia brand was valuable but its diminishing in value, and that’s why it is important that we reverse that trend very quickly.