Nokia's Life Cycle / Aliceciana Livan Luhat ... [et al.]

• Main Authors: Luhat, Aliceciana Livan, Mohd. Jasni, Nurul Nazirah Hanis, Awang Hasbi, Dayang Affifah, Mohamad Ali, Nuramirah, Regie, Lusiana
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: H Social Sciences (General); Business education; Branding (Marketing); Management; Marketing research. Marketing research companies. Sales forecasting
• Online Access: https://ir.uitm.edu.my/id/eprint/56122/1/56122.pdf; https://ir.uitm.edu.my/id/eprint/56122/

In 1865 to 1967, while Nokia may remind most of us of only mobile phones, the company in fact started out as a paper mill, which was established in 1865 by mining engineer Fredrik Idestam at the Tammerkoski Rapids in south-western Finland. However, the name Nokia wasn't y et born. It was the...