Product Life Cycle of Yakult / Dayang Ernie Nurfarah'ain Awang Ahmad ... [et al.]

• Main Authors: Awang Ahmad, Dayang Ernie Nurfarah'ain, Lamba, Jeffery Das, Sarkawi, Mohd Noor Idzhwan, Sarif, Fatimah
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: H Social Sciences (General); Business education; Branding (Marketing); Management; Marketing research. Marketing research companies. Sales forecasting
• Online Access: https://ir.uitm.edu.my/id/eprint/56092/1/56092.pdf; https://ir.uitm.edu.my/id/eprint/56092/

In 1930, Dr. Minoru Shirota, who was conducting research in a microbiology lab at the Medical Faculty of Kyoto University in Japan, became the first person in the world to succeed in culturing a strain of lactic acid bacteria beneficial to human health. This bacterium was named "Lactobacillus c...