A study of customer expectations towards service provided by Bank Islam Malaysia Berhad (BIMB), Kuala Terengganu / Fazmalia Mukhtar

• 主要作者: Mukhtar, Fazmalia
• 格式: Student Project
• 語言: English
• 出版: 2004
• 主題: Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction; Customer services. Customer relations
• 在線閱讀: https://ir.uitm.edu.my/id/eprint/54285/1/54285.pdf; https://ir.uitm.edu.my/id/eprint/54285/

This research has been conducted with the objective to study on the customer expectation towards service that provided by Bank Islam Malaysia Berhad (BIMB), Kuala Terengganu Branch. The study intends to look into the contrast between the customer expectations with the services provided by Bank Islam...