The effect of viral marketing on purchasing intention in Kuching / Nurul Munirah Binti Khamis

• Main Author: Khamis, Nurul Munirah
• Format: Student Project
• Language: English
• Published: Universiti Teknologi MARA, Cawangan Sarawak 2019
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/41427/1/41427.pdf; http://ir.uitm.edu.my/id/eprint/41427/

Viral advertising is a new version of the model for the word of mouth. Viral marketing campaign has been one of the most cited consequences of today's for retailers that plan to sell their products on the market through various online marketing strategies. Several scientists are commonly develo...