Case Study : Mydin Mohamed Holdings Berhad / Athirah Sohaime

• Main Author: Sohaime, Athirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Success in business. Performance; Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Pricing
• Online Access: https://ir.uitm.edu.my/id/eprint/52855/1/52855.pdf; https://ir.uitm.edu.my/id/eprint/52855/

The case study is important for evaluating the company’s background, analysis and difficulties as well as the alternatives presented by management. Face-to-face interviews with company management through phone call and reviews from customers who have previously purchased and experienced the products...