Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi

• Main Author: Mohd Saufi, Fara Elani
• Format: Student Project
• Language: English
• Published: Faculty of Business Management 2009
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/24884/1/PPb_FARA%20ELANI%20MOHD%20SAUFI%20M%20BM%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/24884/

This research is investigates a possible “Effect of Relationship Marketing of the Future Consumer Behavioral Intention to Use the GIG Technology Holdings Sdn Bhd Services”. The main objective is to determine the effect of the relationship marketing toward the future consumer behavioral intention to...