Service quality and customer satisfaction towards counter service in Road Transport Department (JPJ) at Sungai Petani, Kedah / Nur Aimi Solehah Kamaludin and Nur Adawiyah Khairulhasni

• Main Authors: Kamaludin, Nur Aimi Solehah, Khairulhasni, Nur Adawiyah
• Format: Student Project
• Language: English
• Published: 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/52270/1/52270.pdf; https://ir.uitm.edu.my/id/eprint/52270/

This chapter focuses on the background of the study which is the service quality and customer satisfaction towards counter service in Road Transport Department (JPJ) at Sungai Petani, Kedah. The customer satisfaction is important as it represents of the quality of the organization itself whether public and private sector. This chapter begins with the research background, followed by the problem statement, research questions, research objectives, scope of the study, significant of the study and lastly the definition of terms and concepts used in this study.