A study relationship between advertising, word of mouth and experience perspective with customer purchase intention in Kota Kinabalu / Nor Nikma Jamil
Along with the trend of globalization, the economic grows rapidly in many aspects nowadays. standards of life enhances along with better incomes. Hence, people tend to use many way of product which is need influencing ways to them gain an information about that product their want. Advertisement, wor...
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Format: | Student Project |
Language: | English |
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2014
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Online Access: | https://ir.uitm.edu.my/id/eprint/50607/1/50607.pdf https://ir.uitm.edu.my/id/eprint/50607/ |
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