Muslim academicians' attitudes toward offensive television advertisements on health and beauty products / Maisarah Ishak …[et al.]

• Main Authors: Ishak, Maisarah, Ahmad Zaini, Azniza, Mustapha, Musramaini, Hussin, Adibah, Tajuddin, Norulhuda
• Format: Conference or Workshop Item
• Language: English
• Published: 2012
• Subjects: Muslims; Advertising; Faculty. Teaching personnel
• Online Access: https://ir.uitm.edu.my/id/eprint/50268/1/50268.PDF; https://ir.uitm.edu.my/id/eprint/50268/

The awareness of offensive television advertisements among Muslim consumers especially in Malaysia is still uncommon. Thus, this paper aims to identify the Muslim academicians' attitudes towards offensive television advertisements on health and beauty products based on marital status. Furthermo...