Muslim academicians' attitudes toward offensive television advertisements on health and beauty products / Maisarah Ishak …[et al.]
The awareness of offensive television advertisements among Muslim consumers especially in Malaysia is still uncommon. Thus, this paper aims to identify the Muslim academicians' attitudes towards offensive television advertisements on health and beauty products based on marital status. Furthermo...
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my.uitm.ir.502682021-09-28T04:23:20Z https://ir.uitm.edu.my/id/eprint/50268/ Muslim academicians' attitudes toward offensive television advertisements on health and beauty products / Maisarah Ishak …[et al.] Ishak, Maisarah Ahmad Zaini, Azniza Mustapha, Musramaini Hussin, Adibah Tajuddin, Norulhuda Muslims Advertising Faculty. Teaching personnel The awareness of offensive television advertisements among Muslim consumers especially in Malaysia is still uncommon. Thus, this paper aims to identify the Muslim academicians' attitudes towards offensive television advertisements on health and beauty products based on marital status. Furthermore, the researchers would like to investigate the difference of perception towards television advertisement on health and beauty products based on five (5) different television advertisements in Malaysia. Self-administered questionnaires were distributed to academic staff from various faculties in UiTM Pahang using convenience sampling technique. Six (6) reasons selected for offensive including; concern for children, health and safety issues, language, sexist images, stereotyping of people and subject too personal were used to indicate each of the advertisements. The findings show Muslim academicians from different marital status feel offended on different reasons and gave their own positive and negative perception toward the selected television advertisements. 2012 Conference or Workshop Item PeerReviewed text en https://ir.uitm.edu.my/id/eprint/50268/1/50268.PDF ID50268 Ishak, Maisarah and Ahmad Zaini, Azniza and Mustapha, Musramaini and Hussin, Adibah and Tajuddin, Norulhuda (2012) Muslim academicians' attitudes toward offensive television advertisements on health and beauty products / Maisarah Ishak …[et al.]. In: PROSIDING KONAKA 2012, 5 - 6 November 2012, Gambang Resort, Kuantan, Pahang. |
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Muslims Advertising Faculty. Teaching personnel Ishak, Maisarah Ahmad Zaini, Azniza Mustapha, Musramaini Hussin, Adibah Tajuddin, Norulhuda Muslim academicians' attitudes toward offensive television advertisements on health and beauty products / Maisarah Ishak …[et al.] |
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The awareness of offensive television advertisements among Muslim consumers especially in Malaysia is still uncommon. Thus, this paper aims to identify the Muslim academicians' attitudes towards offensive television advertisements on health and beauty products based on marital status. Furthermore, the researchers would like to investigate the difference of perception towards television advertisement on health and beauty products based on five (5) different television advertisements in Malaysia. Self-administered questionnaires were distributed to academic staff from various faculties in UiTM Pahang using convenience sampling technique. Six (6) reasons selected for offensive including; concern for children, health and safety issues, language, sexist images, stereotyping of people and subject too personal were used to indicate each of the advertisements. The findings show Muslim academicians from different marital status feel offended on different reasons and gave their own positive and negative perception toward the selected television advertisements. |
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Conference or Workshop Item |
author |
Ishak, Maisarah Ahmad Zaini, Azniza Mustapha, Musramaini Hussin, Adibah Tajuddin, Norulhuda |
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Ishak, Maisarah Ahmad Zaini, Azniza Mustapha, Musramaini Hussin, Adibah Tajuddin, Norulhuda |
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Ishak, Maisarah |
title |
Muslim academicians' attitudes toward offensive television advertisements on health and beauty products / Maisarah Ishak …[et al.] |
title_short |
Muslim academicians' attitudes toward offensive television advertisements on health and beauty products / Maisarah Ishak …[et al.] |
title_full |
Muslim academicians' attitudes toward offensive television advertisements on health and beauty products / Maisarah Ishak …[et al.] |
title_fullStr |
Muslim academicians' attitudes toward offensive television advertisements on health and beauty products / Maisarah Ishak …[et al.] |
title_full_unstemmed |
Muslim academicians' attitudes toward offensive television advertisements on health and beauty products / Maisarah Ishak …[et al.] |
title_sort |
muslim academicians' attitudes toward offensive television advertisements on health and beauty products / maisarah ishak …[et al.] |
publishDate |
2012 |
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https://ir.uitm.edu.my/id/eprint/50268/1/50268.PDF https://ir.uitm.edu.my/id/eprint/50268/ |
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1712288371301154816 |
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13.18916 |