Muslim academicians' attitudes toward offensive television advertisements on health and beauty products / Maisarah Ishak …[et al.]
The awareness of offensive television advertisements among Muslim consumers especially in Malaysia is still uncommon. Thus, this paper aims to identify the Muslim academicians' attitudes towards offensive television advertisements on health and beauty products based on marital status. Furthermo...
Saved in:
Main Authors: | , , , , |
---|---|
Format: | Conference or Workshop Item |
Language: | English |
Published: |
2012
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/50268/1/50268.PDF https://ir.uitm.edu.my/id/eprint/50268/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|