ENT600 : McDonald's@Puncak Alam / Nur Khalidah Yahaya and Intan Syafiqah Mohamad Fauzi
This study focuses on fast-food industry, namely McDonald's. McDonald's@Puncak Alam is selected as a case study because it have high demand among UiTM student, Puncak Alam Community. McDonald's@Puncak Alam provides a variety of meal selection and promotion such as hamburgers and sandw...
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Main Authors: | , |
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Format: | Entrepreneurship Project |
Language: | English |
Published: |
2018
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/49828/1/49828.pdf https://ir.uitm.edu.my/id/eprint/49828/ |
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