ENT600 : McDonald's@Puncak Alam / Nur Khalidah Yahaya and Intan Syafiqah Mohamad Fauzi
This study focuses on fast-food industry, namely McDonald's. McDonald's@Puncak Alam is selected as a case study because it have high demand among UiTM student, Puncak Alam Community. McDonald's@Puncak Alam provides a variety of meal selection and promotion such as hamburgers and sandw...
Saved in:
Main Authors: | , |
---|---|
Format: | Entrepreneurship Project |
Language: | English |
Published: |
2018
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/49828/1/49828.pdf https://ir.uitm.edu.my/id/eprint/49828/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Summary: | This study focuses on fast-food industry, namely McDonald's. McDonald's@Puncak Alam is selected as a case study because it have high demand among UiTM student, Puncak Alam Community. McDonald's@Puncak Alam provides a variety of meal selection and promotion such as hamburgers and sandwiches, chicken and fish, snacks and sides, beverages, desserts and shakes, breakfast/AII-day breakfast and McCafe. In order to maintain customer loyalty, McDonald's@Puncak Alam must focus on the fact that there is an ever-changing market and that the wants and needs of consumers are constantly changing. |
---|