ENT600 : McDonald's@Puncak Alam / Nur Khalidah Yahaya and Intan Syafiqah Mohamad Fauzi

This study focuses on fast-food industry, namely McDonald's. McDonald's@Puncak Alam is selected as a case study because it have high demand among UiTM student, Puncak Alam Community. McDonald's@Puncak Alam provides a variety of meal selection and promotion such as hamburgers and sandw...

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Bibliographic Details
Main Authors: Yahaya, Nur Khalidah, Mohamad Fauzi, Intan Syafiqah
Format: Entrepreneurship Project
Language:English
Published: 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/49828/1/49828.pdf
https://ir.uitm.edu.my/id/eprint/49828/
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