ENT600 : McDonald's@Puncak Alam / Nur Khalidah Yahaya and Intan Syafiqah Mohamad Fauzi
This study focuses on fast-food industry, namely McDonald's. McDonald's@Puncak Alam is selected as a case study because it have high demand among UiTM student, Puncak Alam Community. McDonald's@Puncak Alam provides a variety of meal selection and promotion such as hamburgers and sandw...
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my.uitm.ir.498282021-11-12T02:21:02Z https://ir.uitm.edu.my/id/eprint/49828/ ENT600 : McDonald's@Puncak Alam / Nur Khalidah Yahaya and Intan Syafiqah Mohamad Fauzi Yahaya, Nur Khalidah Mohamad Fauzi, Intan Syafiqah Industry Planning. Business planning. Strategic planning Business This study focuses on fast-food industry, namely McDonald's. McDonald's@Puncak Alam is selected as a case study because it have high demand among UiTM student, Puncak Alam Community. McDonald's@Puncak Alam provides a variety of meal selection and promotion such as hamburgers and sandwiches, chicken and fish, snacks and sides, beverages, desserts and shakes, breakfast/AII-day breakfast and McCafe. In order to maintain customer loyalty, McDonald's@Puncak Alam must focus on the fact that there is an ever-changing market and that the wants and needs of consumers are constantly changing. 2018 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/49828/1/49828.pdf ID49828 Yahaya, Nur Khalidah and Mohamad Fauzi, Intan Syafiqah (2018) ENT600 : McDonald's@Puncak Alam / Nur Khalidah Yahaya and Intan Syafiqah Mohamad Fauzi. [Entrepreneurship Project] (Unpublished) |
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Industry Planning. Business planning. Strategic planning Business Yahaya, Nur Khalidah Mohamad Fauzi, Intan Syafiqah ENT600 : McDonald's@Puncak Alam / Nur Khalidah Yahaya and Intan Syafiqah Mohamad Fauzi |
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This study focuses on fast-food industry, namely McDonald's. McDonald's@Puncak Alam is selected as a case study because it have high demand among UiTM student, Puncak Alam Community. McDonald's@Puncak Alam provides a variety of meal selection and promotion such as hamburgers and sandwiches, chicken and fish, snacks and sides, beverages, desserts and shakes, breakfast/AII-day breakfast and McCafe. In order to maintain customer loyalty, McDonald's@Puncak Alam must focus on the fact that there is an ever-changing market and that the wants and needs of consumers are constantly changing. |
format |
Entrepreneurship Project |
author |
Yahaya, Nur Khalidah Mohamad Fauzi, Intan Syafiqah |
author_facet |
Yahaya, Nur Khalidah Mohamad Fauzi, Intan Syafiqah |
author_sort |
Yahaya, Nur Khalidah |
title |
ENT600 : McDonald's@Puncak Alam / Nur Khalidah Yahaya and Intan Syafiqah Mohamad Fauzi |
title_short |
ENT600 : McDonald's@Puncak Alam / Nur Khalidah Yahaya and Intan Syafiqah Mohamad Fauzi |
title_full |
ENT600 : McDonald's@Puncak Alam / Nur Khalidah Yahaya and Intan Syafiqah Mohamad Fauzi |
title_fullStr |
ENT600 : McDonald's@Puncak Alam / Nur Khalidah Yahaya and Intan Syafiqah Mohamad Fauzi |
title_full_unstemmed |
ENT600 : McDonald's@Puncak Alam / Nur Khalidah Yahaya and Intan Syafiqah Mohamad Fauzi |
title_sort |
ent600 : mcdonald's@puncak alam / nur khalidah yahaya and intan syafiqah mohamad fauzi |
publishDate |
2018 |
url |
https://ir.uitm.edu.my/id/eprint/49828/1/49828.pdf https://ir.uitm.edu.my/id/eprint/49828/ |
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1717097178029096960 |
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13.18916 |