ENT600 : McDonald's@Puncak Alam / Nur Khalidah Yahaya and Intan Syafiqah Mohamad Fauzi

• Main Authors: Yahaya, Nur Khalidah, Mohamad Fauzi, Intan Syafiqah
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: Industry; Planning. Business planning. Strategic planning; Business
• Online Access: https://ir.uitm.edu.my/id/eprint/49828/1/49828.pdf; https://ir.uitm.edu.my/id/eprint/49828/

This study focuses on fast-food industry, namely McDonald's. McDonald's@Puncak Alam is selected as a case study because it have high demand among UiTM student, Puncak Alam Community. McDonald's@Puncak Alam provides a variety of meal selection and promotion such as hamburgers and sandwiches, chicken and fish, snacks and sides, beverages, desserts and shakes, breakfast/AII-day breakfast and McCafe. In order to maintain customer loyalty, McDonald's@Puncak Alam must focus on the fact that there is an ever-changing market and that the wants and needs of consumers are constantly changing.