Factors influencing consumers' preference on choosing hybrids cars : a case study of greater Tampin OTO Sdn.Bhd (GTO Honda Tampin) / Nurjannah Arbaen

• Main Author: Arbaen, Nurjannah
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Transportation (General works). Communication and traffic; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Transportation engineering
• Online Access: https://ir.uitm.edu.my/id/eprint/46821/1/46821.pdf; https://ir.uitm.edu.my/id/eprint/46821/

The intent of this study is arbitrate the factors influencing consumers' preference in choosing hybrid cars from Honda. The study will appraise the precise relationship between eight criteria which is brand, price, knowledge, efficiency, oil price changes, environmental awareness and maintenanc...