Perceptions towards local sports products among faculty of sports science and recreation students in UiTM Seremban / Nurul Nadiah Imam Basri

• Main Author: Imam Basri, Nurul Nadiah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Groups and organizations; Negeri Sembilan
• Online Access: http://ir.uitm.edu.my/id/eprint/45909/1/45909.pdf; http://ir.uitm.edu.my/id/eprint/45909/

Nowadays, Malaysia market shows that local sports products manufacturer was producing many brands to market in Peninsular Malaysia include Sabah and Sarawak. The first objective in this study is identifying the perceptions towards local sports products among Sports Science and Recreation students in UiTM Seremban and the second objective is to determine difference perceptions towards local sports products between gender and athlete status. A total of 250 students in Faculty of Sports Science and Recreation in UiTM Seremban were involved as the main respondents in this research. The questionnaire was adopted and adapted from Kiang, Gharleghi and Fah (2013). Descriptive statistics and independent t-test been used for analysis. Perception towards local sports products in terms of quality (M = 3.69), brand image (M = 3.38), promotion (M = 3.27) and styles (M = 3.24), based on table interpretation of mean scores, the results shows the perception in terms of quality is good among others. This study also found that there is no significant difference in the perception towards local sports products between gender (p = 0.48) and athlete status (p = 0.7 9). This finding will help local sports retailers especially in peninsular Malaysia to improve local sports products.