Perceptions towards local sports products among faculty of sports science and recreation students in UiTM Seremban / Nurul Nadiah Imam Basri

• Main Author: Imam Basri, Nurul Nadiah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Groups and organizations; Negeri Sembilan
• Online Access: http://ir.uitm.edu.my/id/eprint/45909/1/45909.pdf; http://ir.uitm.edu.my/id/eprint/45909/

Nowadays, Malaysia market shows that local sports products manufacturer was producing many brands to market in Peninsular Malaysia include Sabah and Sarawak. The first objective in this study is identifying the perceptions towards local sports products among Sports Science and Recreation students in...