Acceptance of online sports marketing among Faculty of Sport Science and Recreation Student in UiTM (Perlis) / Radzliyana Radzuwan, Khor Poy Hua and Lim Khong Chiu

• Main Authors: Radzuwan, Radzliyana, Khor, Poy Hua, Lim, Khong Chiu
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2013
• Subjects: Sports and tourism. Sports tourism; Telemarketing. Internet marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/34438/1/34438.pdf; http://ir.uitm.edu.my/id/eprint/34438/; https://jurnalintelek.uitm.edu.my/index.php/main

The online marketing has gained prominence among sport event tourists due to its sophisticated features. Even though researchers have examined various factors that influence general consumer use of the Internet, but there are limited research conducted on acceptance of online sports marketing. Thus,...