Business Plan : All-In Agency / Mohd Akhtar Ramli ... [et al.]

• Main Authors: Ramli, Mohd Akhtar, Mohd Yazid, Hakimie Amin, Baharuddin, Mohd Salmi, Ali Sabri, Muhammad Amirudin
• Format: Entrepreneurship Project
• Language: English
• Published: 2009
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Malaysia; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/45827/1/45827.pdf; http://ir.uitm.edu.my/id/eprint/45827/

ALL-IN AGENCY is an event organizing company that been established to give the best quality of service in organizing and advertising. This company basically organizing all kind of event which not only the certain organization or individual can join in or attempt to get our service but all kind of organization, individual no matter from the private or public sector can be offered to join any of our event that been organized by our company or they will always be welcome to get our service. Basically our company is based in Kuantan city area, which is the best place for us to do our job since Kuantan is one of the most developing cities in this country. For example in Kuala Lumpur there is a lot of event organizing company since the economy growth and the nature of business there I going very well. As a new organizing company, we will make a survey and also a research in term of business development of all the developing cities in Malaysia. Our company put a 100% confidence that Kuantan is the best place to develop our business. In our survey, there is about 60 to 70% of the population in kuantan is directly involved in all kind of business no matter in term of product or services. As the event organizing and advertising company we were really sure that we can get into the population and also attract them to get in our service and product. This business plan will show you how does our organizing company been organized and al! kind of the promotion and marketing strategy been used to attract customers and gain the profit of the company. In this business plan, we will also shows which person or organization will be the target to be our customers and how does the companies deal with the business and all the procedure of the company to get the profit. This company is owned by MOHD AKHTAR BIN RAMLI, and it is clearly that this is a sole proprietorship or a sole trader business where the management team of the company will depends on the owner which is the liability is unlimited.