The satisfaction on Takaful service quality among public in Chukai, Kemaman / Faarah Asmaisa Hamad

• Main Author: Hamad, Faarah Asmaisa
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations; Insurance; Insurance business. Insurance management; Finance, Islamic
• Online Access: http://ir.uitm.edu.my/id/eprint/44711/1/44711.pdf; http://ir.uitm.edu.my/id/eprint/44711/

The introduction of this paper aims to identify the satisfaction on Takaful service quality among public in Chukai, Kemaman. By using primary data which is questionnaire method, the researcher obtained data directly from the respondents. The other data and sources are from the internet, journalist, and from the past research that is related to the study either directly or indirectly. The researcher used responsiveness, empathy and reliability as the independent variable and the dependent variable is the customer’s satisfaction on Takaful services. The findings to the research are, all variables used are significant to the study and the most influencing factor on the customer’s satisfaction on Takaful services is reliability