Determine factors influencing customer experience that affects customer satisfaction towards takaful product in Ikhlas Consultant & Services Johor Bahru / Nur Alyani Ja’afar

• Main Author: Ja’afar, Nur Alyani
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Consumer satisfaction; Customer services. Customer relations; Insurance
• Online Access: http://ir.uitm.edu.my/id/eprint/32313/1/32313.pdf; http://ir.uitm.edu.my/id/eprint/32313/

This study is designed to determine factors influencing customer experience that affects customer satisfaction towards Takaful product in Ikhlas Consultant & Services (ICS) Johor Bahru. Customer satisfaction towards Takaful product is the dependent variable while the independent variables are Sh...