A study on the effectiveness of Customer Relationship Management (CRM) at Takaful Ikhlas Sdn Bhd / Norlela Abdul Halim

• Main Author: Abdul Halim, Norlela
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2011
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations; Insurance business. Insurance management
• Online Access: http://ir.uitm.edu.my/id/eprint/28130/1/PPb_NORLELA%20ABDUL%20HALIM%20BM%20M%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/28130/

This research conducted on the “The effectiveness of Customer relationship management (CRM) at Takaful Ikhlas Sdn. As a service company major in Takaful, Takaful Ikhlas Sdn Bhd realize that customer management are very important in order to built trust and satisfaction among their customers. The mai...